Notes on websites, search, and the systems behind them.
We try to keep them useful and short. The kind you can actually finish.
Pricing & OperationsMay 16, 2026 · 14 minHow much does a custom website cost in 2026?
A practical 2026 guide to custom website costs, with a USD/CAD calculator, pricing tiers, ongoing costs, and scope factors that shape the quote.
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SEO & GrowthMay 12, 2026 · 10 minLocal SEO for destination and place-based brands
Local SEO for lodges, tourism operators, nonprofits, and place-based brands that need to win searches tied to a destination, region, or landmark.
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EngineeringApril 22, 2026 · 24 minTechnical SEO for Next.js: the 2026 reference
Technical SEO for Next.js in 2026: metadata API, structured data, Core Web Vitals, and the streaming metadata issue most articles miss.
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SEO & GrowthApril 8, 2026 · 16 min readWhat passage optimization actually means in 2026
Generative engines cite passages, not pages. See what passage optimization means for GEO, AEO, and AI SEO, and what still stays the same.
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