A buyer searches
The query carries a real service, place, problem, or decision.
Reach the buyers already searching for what you do.
Every day, people search Google, Maps and AI assistants for the services you sell. SEO makes your business the clear, credible answer, so that demand turns into calls, bookings and inquiries.
Why search is worth investing in
The demand already exists. The work is making sure those buyers choose you.
Buyers with intent
Someone searching for your service is already looking to buy. You aren't interrupting them.
Value that compounds
A strong page keeps working after it's built. Paid ads stop when the budget does.
Trust before the call
Buyers check you on Google, Maps and AI answers before they get in touch. Showing up clearly helps you make the shortlist.
Where buyers search
- Google search
- Google Maps and local
- AI assistants
SEO is a chain: demand, page fit, evidence, action
Rankings alone don't create work. We connect what buyers search for to the right page, the proof that earns trust and the action that brings an inquiry, then strengthen the weakest link first.
Buyer query“Who can solve this well?”
Demand Page fit The right page answers
One useful destination owns the intent instead of several weak pages competing.
Evidence The business earns trust
Specific work, clear scope, relevant mentions, and honest proof make the result credible.
Action The visit can become work
The page gives the right buyer a clear route to call, book, ask, or buy.
Measured againstSearch visibilityQualified inquiriesCommercial outcome
Palisades Lodge: local search for a new lodge
We built the lodge's local-search foundation, destination content and Google Business Profile, alongside its Mews booking path.
Search Console and Business Profile results through August 2026. Visibility figures do not imply bookings or revenue.
What the work covers
Most projects combine two or three of these.
Demand and page decisions
Search data, live results and customer language decide which searches matter and which page should own each one.
Money pages and content
Service, industry, location and comparison pages written or consolidated around one clear intent, with proof and a path to inquiry.
Technical SEO
A technical SEO audit checks whether search engines and AI assistants can reach the site, then ranks what to fix first. It is for small business sites, and for agencies that want a white label check.
Technical SEO →Local SEO
Business profiles, reviews, service areas, local pages and consistent details, so nearby buyers find and trust you on Maps, search and AI answers.
Local SEO →AI search and GEO
How AI assistants find and describe you: crawl access, clear business facts, answer-ready pages and repeat checks.
How we approach it →Authority and proof
Case studies, expertise, useful tools, reviews and credible mentions that give buyers and search systems a reason to trust you.
SEO for AI search and answer engines
AI SEO, GEO and answer engine optimization are part of the same search job: helping ChatGPT, Google AI Overviews, Gemini and Perplexity find, understand and accurately describe your business.
Record a dated baseline.
The buyer questions, platforms and markets that matter, and what the answers say about you today.
Check access and clarity.
Crawling, indexing, structured data, and whether your business facts agree across the site and your profiles.
Improve the pages that decide.
Clear services, locations, cases, authorship and first-party proof, never AI filler.
Recheck the same questions.
Repeat the same prompts and track citations, descriptions, AI referrals and inquiries.
We don't promise placement, and we don't publish an AI-citation case yet. Discuss AI search within an SEO project.
How we can work together
Start where you are: one focused job, steady growth, or a clear plan before anything changes.
SEO diagnosis and action plan
When there are several possible causes or you want a plan before changing anything. We review the site, competitors and measurement, then set the order of work.
Discuss the search problemFocused SEO project
For a known job: a migration, a local-search rebuild, an AI search program, a technical cleanup or new money pages.
Discuss a focused projectOngoing search growth
For businesses ready to keep improving pages, local presence, authority and measurement against an agreed goal.
Discuss ongoing SEO
Not sure which fits? Compare the three, or run the free SEO audit for a quick technical read of up to 25 pages.
Who it suits best
Businesses with a credible offer and a clear next step for the buyer once they find you.
Trades and local service
Service-area demand, local trust, reviews, money pages, and quote paths for contractors and owner-operated service businesses.
SEO for trades and local serviceHospitality
Property discovery, destination content, reputation, local search, and the path from trip research into the booking engine.
Hospitality websites and bookingB2B and smaller SaaS
Category, use-case, comparison, service, and technical content that helps a buyer understand the offer before sales gets involved.
SEO for B2B and SaaS
Alex's SEO experience before the studio
In-house and agency SEO for brands from CRM software to a multi-location fitness chain. These were Alex's roles, not studio clients.
On the marketing team at Copper CRM · Organic growth
Y Combinator-backed CRM in the Google Workspace ecosystem
Lead SEO + content
Top-5 global accounting network ($15B revenue, 95+ Canadian offices)
Strategy + SEO + content
AI-native collaborative robotic arms ($63M raised; NASA, Amazon, Verizon as customers)
Multi-location local SEO
Mid-to-premium Canadian fitness club chain (15+ locations across Alberta and Ontario)
SEO questions
Quick answers on implementation, measurement, AI search and redesigns.
Does Jardine implement the recommendations?
Yes. The studio can change page structure, copy, metadata, internal links, schema, redirects, technical configuration, local-search assets, and measurement. When another developer or platform owner controls the site, Jardine can provide the implementation plan and review the shipped work.
How is SEO performance measured?
The baseline depends on the job. Search Console shows queries, visibility, clicks, and indexing. Local work adds Business Profile measures. The commercial layer tracks qualified inquiries, bookings, calls, proposals, or sales where the business has the data and permission to connect them.
Can Jardine improve visibility in ChatGPT, AI Overviews, Gemini, and Perplexity?
Yes. AI SEO or generative engine optimization can be a focused project or part of a broader SEO engagement. Jardine audits how the business appears, fixes crawl access and entity clarity, strengthens useful pages and evidence, and measures citations, mentions, and referral traffic. No studio can guarantee inclusion or citation in an AI answer.
Can SEO be handled during a website redesign?
Yes. Existing URLs, queries, links, content, canonicals, redirects, analytics, and structured data should be reviewed before launch. The goal is to preserve useful search equity while improving the new site, not simply move every old page into a cleaner design.
Do we need an SEO audit before any work starts?
Not always. An audit is useful when the cause is unclear, the site is large, or several problems overlap. If the job is already known, such as a migration, local-search gap, or weak service page, the work can start as a focused project instead.
Want more of the buyers already searching?
Send your site, your market and what you want search to bring in. We'll reply with the best place to start.