Get found before buyers find a competitor.
Jardine Studio runs organic, local, AI, and technical SEO for owner-operated businesses that need buyers to find them on Google, Maps, and AI search. Start with an audit, a focused project, ongoing growth, or the SEO layer inside a new build.
SEO that shipped with the build, not after it.
Engagements where the SEO layer carried real weight. Click through for the full case write-up. More on the case studies index. Case studies index.
The work is shaped around what is actually holding visibility back.
Six areas cover most engagements. Real projects pull from two or three at once, scoped around what is actually keeping qualified search traffic away. If the constraint is still unclear, start with the free Website Audit for a page-level read on website health, SEO, and AI visibility. For Next.js builds, the studio's Next.js technical SEO setup documents the framework-level checklist behind the technical work below. Most of this work lands with B2B, hospitality, wellness, trades and local service, and nonprofit and heritage businesses in and around Toronto.
Organic SEO
The work that decides whether you show up on Google when buyers search for what you sell, where you sell it, or the problem you solve.
Read the full pageLocal SEO
The work that decides whether you show up on Google Maps and in the local three-pack.
Read the full pageAI search
The work that affects whether ChatGPT, Google AI, Gemini, and Perplexity can understand and surface the business when a buyer asks.
Read the full pageTechnical SEO
The under-the-hood foundation that lets search engines read the site at all.
Read the full pageContent and editorial
The publishing work that compounds: service pages, location pages, comparison guides, FAQs, and answer-ready content.
Read the full pageMeasurement
The tracking that decides what to do next. Search Console, GA4, lead tracking, form tracking, and the reporting view the team can read.
Read the full page
Most sites lose search the same handful of ways.
The patterns below are usually the actual constraint. None is catastrophic on its own; together they explain why a credible business stays harder to find than it should be. When search brings visits that never convert, why your website gets traffic but no leads splits the no-traffic problem from the no-conversion problem with a self-check.
The site looks great but does not rank when buyers search for what you do.
Someone types your service plus your city into Google and your site is on page two, or page three, or not in the results at all.
The business is invisible on Google Maps and the local pack.
A buyer searches for the service near them. Google shows three businesses in the map pack. Your business is none of them.
Traffic is up, inquiries are flat.
The site is getting visitors. Search Console looks fine. The phone is not ringing more, the inbox is not fuller, and the pipeline runs at the same weight.
Buyers are asking ChatGPT for a recommendation and getting a competitor.
A potential customer asks an AI assistant which business in your category they should go with. The answer names competitors before they ever reach a search page.
A rebuild is about to wipe out years of search equity.
The site is getting redesigned. Nobody has flagged redirects, URL structure, metadata, or internal links. Rankings drop after launch and no one knows why.
The cost is usually already there. It is just not on the dashboard yet.
SEO problems show up as rising ad spend, a competitor who keeps showing up first, and a content investment that never quite produces inquiries. For a grounded budget range with an interactive calculator, see what a custom website costs. Mississauga businesses can read the city-specific picture on the Mississauga local SEO page.
Paid ad spend that has to keep growing because organic is not pulling its weight.
Every dollar of inquiry that should be coming from organic search instead comes from a paid campaign.
The competitor who is worse at the work becomes the default in the category.
Search position compounds. Once a competitor is the top result for long enough, AI assistants cite them and referrals find them first.
Hours spent on a content strategy that does not produce inquiries.
The team publishes, updates the site, maybe pays for SEO content. The work happens, the traffic stays flat, the inquiries do not come.
Six engagements led on agency and in-house teams.
Selected client and product work from before the studio. Role-level attribution, real outcomes, listed here for capability and continuity. These are not direct Jardine Studio engagements; they are the work the founder led on prior teams. Case studies index.
Copper CRM
Y Combinator-backed CRM in the Google Workspace ecosystem
On the marketing team at Copper CRM · Organic growth
Drove organic search growth across the product marketing site and supporting content for the 30,000-customer CRM. Specific metric and timeframe available on request.
BDO Canada
Top-5 global accounting network ($15B revenue, 95+ Canadian offices)
Lead SEO + content
Led SEO growth and content work across audit, tax, and advisory service surfaces for one of the world's largest accounting networks.
Standard Bots
AI-native collaborative robotic arms ($63M raised; NASA, Amazon, Verizon as customers)
Strategy + SEO + content
Owned strategy, SEO, and content for an AI-era industrial brand selling into enterprise robotics buyers across manufacturing, defense, and logistics.
Parasoft
Enterprise software testing platform (Lockheed Martin, Alaska Airlines as customers)
Strategy + SEO + content
Led strategy, SEO, and content for the testing platform serving aerospace, automotive, finance, and healthcare verticals.
Movati Athletic
Mid-to-premium Canadian fitness club chain (15+ locations across Alberta and Ontario)
Multi-location local SEO
Handled local SEO across all 15+ locations, on-site optimizations, and content and image work for the multi-province fitness chain.
Fairgrounds Racket Club
Public pickleball and padel courts across four cities (Toronto, Vancouver, Red Deer, Whitby)
SEO + content
Owned SEO and content for the multi-city Canadian recreation brand expanding the pickleball and padel category.
Things worth knowing.
The questions below come up on most first calls. The answers are short, direct, and not the polished agency version. SEO sits alongside design and development in the studio's full services hub. The studio works from Toronto; the Toronto web design studio page covers the local angle.
I've hired an SEO agency before and nothing happened. What makes this different?
How long until I see results?
What does an ongoing retainer actually do month to month?
I'm focused on AI search and ChatGPT. Do I still need traditional SEO?
Can you help with SEO during a website rebuild?
The other ways the studio works on a site.
Design, development, and SEO live in the same studio. Many engagements pull from more than one at once because the constraints overlap. Each one ships standalone or alongside the others, scoped to the actual constraint on the site.
Website Design & Build
Visual identity, page systems, type and color, components, and design QA shipped with the build.
Read moreWeb Development & AI
Custom systems and AI for the work templates cannot handle: booking flows, intake, integrations, member areas, voice agents, and AI workflows.
Read moreB2B Service Websites
Rebuilds for B2B service companies whose buyers decide before they talk to sales. Positioning, proof, search, and a tighter intake path.
Read more
Find the constraint. Fix what actually moves the number.
A focused SEO review identifies what is holding visibility back and what shipping the fix would take. We reply within one business day.