Jardine Studio
SERVICE / SEO + GROWTH

Get found before buyers find a competitor.

Jardine Studio runs organic, local, AI, and technical SEO for owner-operated businesses that need buyers to find them on Google, Maps, and AI search. Start with an audit, a focused project, ongoing growth, or the SEO layer inside a new build.

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WHERE IT BREAKS

Most sites lose search the same handful of ways.

One of the patterns below is usually the actual constraint. None of them are catastrophic on their own. Together they explain why a credible business stays harder to find than it should be.

  • The site looks great but does not rank when buyers search for what you do.

    Someone types your service plus your city into Google and your site is on page two, or page three, or not in the results at all.

  • The business is invisible on Google Maps and the local pack.

    A buyer searches for the service near them. Google shows three businesses in the map pack. Your business is none of them.

  • Traffic is up, inquiries are flat.

    The site is getting visitors. Search Console looks fine. The phone is not ringing more, the inbox is not fuller, and the pipeline runs at the same weight.

  • Buyers are asking ChatGPT for a recommendation and getting a competitor.

    A potential customer asks an AI assistant which business in your category they should go with. The answer names competitors before they ever reach a search page.

  • A rebuild is about to wipe out years of search equity.

    The site is getting redesigned. Nobody has flagged redirects, URL structure, metadata, or internal links. Rankings drop after launch and no one knows why.

WHAT IT COSTS

The cost is usually already there. It is just not on the dashboard yet.

SEO problems show up as rising ad spend, a competitor who keeps showing up first, and a content investment that never quite produces inquiries.

  • Paid ad spend that has to keep growing because organic is not pulling its weight.

    Every dollar of inquiry that should be coming from organic search instead comes from a paid campaign.

  • The competitor who is worse at the work becomes the default in the category.

    Search position compounds. Once a competitor is the top result for long enough, AI assistants cite them and referrals find them first.

  • Hours spent on a content strategy that does not produce inquiries.

    The team publishes, updates the site, maybe pays for SEO content. The work happens, the traffic stays flat, the inquiries do not come.

THE WORK

The work is shaped around what is actually holding visibility back.

Six areas cover most engagements. Real projects pull from two or three at once, scoped around what would unblock the next round of qualified search traffic. If the constraint is still unclear, start with the free website audit for a page-level read on website health, SEO foundation, and AI readability. For Next.js builds, the studio's Next.js technical SEO setup documents the framework-level checklist behind the technical work below.

SHIPPED WORK

SEO that shipped with the build, not after it.

Engagements where the SEO layer carried real weight. Click through for the full case write-up. More on the case studies index. Case studies index.

PRIOR CLIENT WORK

Six engagements led on agency and in-house teams.

Selected client and product work from before the studio. Role-level attribution, real outcomes, listed here for capability and continuity. These are not direct Jardine Studio engagements; they are the work the founder led on prior teams. Case studies index.

  • Copper CRM logo

    Copper CRM

    Y Combinator-backed CRM in the Google Workspace ecosystem

    On the marketing team at Copper CRM · Organic growth

    Drove organic search growth across the product marketing site and supporting content for the 30,000-customer CRM. Specific metric and timeframe available on request.

  • BDO Canada logo

    BDO Canada

    Top-5 global accounting network ($15B revenue, 95+ Canadian offices)

    Lead SEO + content

    Led SEO growth and content work across audit, tax, and advisory service surfaces for one of the world's largest accounting networks.

  • Standard Bots logo

    Standard Bots

    AI-native collaborative robotic arms ($63M raised; NASA, Amazon, Verizon as customers)

    Strategy + SEO + content

    Owned strategy, SEO, and content for an AI-era industrial brand selling into enterprise robotics buyers across manufacturing, defense, and logistics.

  • Parasoft logo

    Parasoft

    Enterprise software testing platform (Lockheed Martin, Alaska Airlines as customers)

    Strategy + SEO + content

    Led strategy, SEO, and content for the testing platform serving aerospace, automotive, finance, and healthcare verticals.

  • Movati Athletic logo

    Movati Athletic

    Mid-to-premium Canadian fitness club chain (15+ locations across Alberta and Ontario)

    Multi-location local SEO

    Handled local SEO across all 15+ locations, on-site optimizations, and content and image work for the multi-province fitness chain.

  • Fairgrounds Racket Club logo

    Fairgrounds Racket Club

    Public pickleball and padel courts across four Canadian cities

    SEO + content

    Owned SEO and content for the multi-city Canadian recreation brand expanding the pickleball and padel category.

QUESTIONS

Things worth knowing.

The questions below come up on most first calls. The answers are short, direct, and not the polished agency version. SEO sits alongside design and development in the studio's full services hub.

I've hired an SEO agency before and nothing happened. What makes this different?
Most SEO work fails because the strategy ends up living in a PDF while the website stays exactly the same. You get an audit, you get recommendations, you get quarterly check-ins, and somehow the site never actually changes. Here, the person finding the search problem is the same person changing the page that fixes it. No handoffs, no audit gathering dust, no "we recommend you implement this." The work moves the site, not just the strategy doc.
How long until I see results?
Three to six months for most engagements. Technical fixes can move metrics in weeks. Local SEO usually shows up first because local search is the fastest-rewarding surface on the internet. Organic search and AI search readiness take longer because they compound. Nobody is going to promise you a specific ranking by a specific date. Any agency that does is lying, or about to fail.
What does an ongoing retainer actually do month to month?
Real work, every month. New service or location or comparison pages get planned and shipped. Existing pages get refreshed as competitors move. Technical issues get caught before they hurt rankings. The Google Business Profile gets maintained. AI search citations get monitored. You get a monthly report that shows what moved and what is next. The whole thing compounds because the site keeps getting better while competitors stand still.
I'm focused on AI search and ChatGPT. Do I still need traditional SEO?
Yes. AI search engines pull from the same signals Google ranks on. Sites that rank well organically get cited more often in AI answers. The structured data, the schema, the content quality that earns organic rankings is the same foundation AI uses to decide who to recommend. AI search is one of the surfaces SEO pays out on, not a separate game.
Can you help with SEO during a website rebuild?
Yes. A rebuild is one of the most important times to involve SEO. Without SEO planning, a new site can lose valuable rankings, traffic, links, and search equity very quickly. We map existing pages, identify what is already performing, plan redirects, preserve useful content, improve weak pages, and launch the new site with a cleaner structure than the one it replaces.
ACROSS THE STUDIO

The other ways the studio works on a site.

Design, development, and SEO live in the same studio. Many engagements pull from two of the three at once because the constraints overlap. Each one ships standalone or alongside the others, scoped to the actual constraint on the site.

Find the constraint. Fix what actually moves the number.

A focused SEO review identifies what is holding visibility back and what shipping the fix would take. We reply within one business day.

Book an SEO reviewSee shipped work