Focused websites start at USD 1,500 before tax. Design depth, page structure, video, motion and integrations shape the final quote. Alex scopes and builds the work directly.
Website prices on this page are in USD before tax. Canadian clients are quoted in CAD at 1.25 times these figures, so USD 1,500 becomes CAD 1,900. These are planning prices for comparable work, not historical client invoices or fixed packages. Every quote names the pages, design, development, inquiry path, launch checks and handoff included. Tax, copywriting, photography, paid software and ongoing services are separate unless expressly included. The custom website cost guide goes deeper on scope, ongoing ownership costs, and the decisions that change a quote.
Focused website: USD 1,500
A compact B&B-style service site with supplied content, one shared services page and a straightforward inquiry path. Extra pages, original content and integrations require a larger scope.
Brand-led site: USD 1,500–USD 2,500
A limited subset of core offering pages with a shared template, informed by Black Salt Room. Additional media work can bring this subset toward USD 3,000. The full current website, extra pages and bespoke workflows require a separate scope.
Deeper custom work: USD 2,500+
A Lambert-style scope starts here. Basic hover, focus and menu feedback are included. Authored scroll sequences and bespoke interactions are custom motion, starting at USD 3,000. Integrations and migration are scoped individually.
Trades · Specialty contractor, GTA
B&B Specialty Contractors
The owner reports 17 jobs generated by the website to date.
USD 1,500–USD 2,000Calculator scope example · before tax
Compact service site: 1 to 3 pages, supplied content and a standard inquiry form.
Website examples above cover design and build scope. SEO, integrations, audits and ongoing services receive their own written quote. Hosting, domains, subscriptions and maintenance are identified separately, with their currency and billing period.
From a focused technical cleanup or local SEO setup to a broader search program across service pages, location pages, content, Google Business Profile, and AI search readiness.
Custom web development.
From a single booking flow, intake form, or quote request to a custom member area, multi-step workflow, or AI-assisted system connected to the business.
Website builds and rebuilds.
From a single landing page or focused refresh to a full multi-page rebuild with design, development, content, and SEO migration.
Booking, intake, and CRM systems.
From a single form connected to an existing CRM to a booking, intake, or lead-routing flow with conditional logic and integrations.
AI-assisted workflows.
From a single AI-assisted intake form to practical agents that help with intake, support, content, or internal workflows connected to the business’s existing tools.
Ongoing improvement.
From a quarterly SEO and site performance check to a monthly improvement retainer covering content, technical fixes, SEO, and small site changes.
A small project is still a real project.
Most engagements start with one focused problem, not a full rebuild. A technical SEO cleanup, booking flow, intake form, landing page, CRM connection, or site audit can be enough when the problem is clear. If the smaller version fixes what needs fixing, that can be the engagement. Real businesses with real constraints are welcome.
Not sure what is actually holding the page back? The free technical SEO audit crawls up to 25 pages for indexability, canonical, heading, and internal-link issues before you scope a project.
From inquiry to engagement.
Four steps between sending a brief and starting the work. Pricing is agreed before the project begins, scope changes are discussed before anything shifts, and project work is billed by the engagement rather than by the hour.
01
Send a brief.
A short form or email naming the site, what's stuck, the budget if you have one. The studio reads every brief personally and replies within one business day.
02
30-minute project call.
A focused conversation about the problem and what success looks like. By the end of the call, both sides know whether there's a useful scope.
03
Written scope and quote.
The studio writes the scope doc: deliverables, assumptions, timeline, price. Fixed quote for the agreed scope.
04
Deposit, kickoff, work starts.
Engagement begins on agreed terms. If scope changes mid-project, the studio names the impact on price before doing the additional work.
Questions about scope and pricing.
The questions below come up before most project calls. The page itself answers most of them; the FAQ catches the edges.
Can you give a rough number before scope?
Yes. After a short call or written brief, the studio can usually give a realistic range. A fixed quote comes once the scope is clear.
Do you require a deposit?
Yes. Projects start with a deposit; the rest is structured by milestones for larger engagements or split into two payments for smaller ones. Exact terms are named in the scope doc.
Can a project start small?
Yes. Many projects start with one focused problem: a technical SEO cleanup, local SEO review, booking flow, intake form, landing page, CRM integration, or site audit. If the issue is larger than it looks, Jardine Studio will say so before starting.
Do you discount?
Usually scope changes before price does. If the budget is lower, the better move is to reduce deliverables, phase the work, or start with the highest-impact constraint first.