One studio for the website, the systems, and the search behind it.
Jardine Studio builds websites and growth systems that earn their keep for owner-operated businesses that need to look credible, get found, and turn visitors into inquiries, bookings, and leads.
Alex Jardine
Founder & Principal · Toronto, Ontario
Alex spent six years leading SEO, content, and growth on in-house and agency teams before founding Jardine Studio. The work spanned B2B software, local service, fitness, hospitality-adjacent businesses, AI-native companies, and national professional services, including a Y Combinator CRM, a Top-5 global accounting network, an AI-native robotics company, an enterprise software platform, a cannabis SaaS, a multi-location fitness chain, and a multi-city racket club. Brand names below.
The studio now builds websites and growth systems for owner-operated businesses whose sites need to win work, not just exist. That includes trades and local service companies, hospitality and destination businesses, wellness studios, nonprofits, and select B2B teams, bringing design, custom development, and local and organic SEO together under one roof.
- Based in Toronto, working remotely with clients across Canada and the US
- Focused on owner-operated businesses in trades and local service, hospitality, wellness, nonprofit, and select B2B markets
- Builds with a preference for clean systems, practical SEO, useful handoff, and websites that can turn attention into inquiries, bookings, and leads
Engagements led on agency and in-house teams.
Selected client and product work from before the studio. Role-level attribution, real outcomes, listed here for capability and continuity. These are not direct Jardine Studio engagements; they are the work the founder led on prior teams.
Copper CRM
Y Combinator-backed CRM in the Google Workspace ecosystem
On the marketing team at Copper CRM · Organic growth
Drove organic search growth across the product marketing site and supporting content for the 30,000-customer CRM. Specific metric and timeframe available on request.
BDO Canada
Top-5 global accounting network ($15B revenue, 95+ Canadian offices)
Lead SEO + content
Led SEO growth and content work across audit, tax, and advisory service surfaces for one of the world's largest accounting networks.
Standard Bots
AI-native collaborative robotic arms ($63M raised; NASA, Amazon, Verizon as customers)
Strategy + SEO + content
Owned strategy, SEO, and content for an AI-era industrial brand selling into enterprise robotics buyers across manufacturing, defense, and logistics.
Parasoft
Enterprise software testing platform (Lockheed Martin, Alaska Airlines as customers)
Strategy + SEO + content
Led strategy, SEO, and content for the testing platform serving aerospace, automotive, finance, and healthcare verticals.
GrowerIQ
Cannabis cultivation SaaS
SEO + content
Owned SEO and content for the cannabis cultivation SaaS, focused on operator search terms and category education content for the regulated cannabis industry.
Movati Athletic
Mid-to-premium Canadian fitness club chain (15+ locations across Alberta and Ontario)
Multi-location local SEO
Handled local SEO across all 15+ locations, on-site optimizations, and content and image work for the multi-province fitness chain.
Fairgrounds Racket Club
Public pickleball and padel courts across four Canadian cities
SEO + content
Owned SEO and content for the multi-city Canadian recreation brand expanding the pickleball and padel category.
Why one studio instead of three vendors.
Most website problems do not live in one lane. A site might need better rankings, a faster page, a booking flow, or a full rebuild, and those pieces usually get handled by different vendors who never quite meet in the middle. Jardine Studio keeps them in one place: design, development, and search.
The kinds of businesses the studio works with best.
Most engagements share a shape: owner-operated, practical, and past the point where the website can simply exist. These are businesses where the site has to support how the company gets found, trusted, contacted, booked, or paid. If that sounds like the situation, start with a brief.
No real website yet.
The business has been running on referrals, word of mouth, social media, or a placeholder page. Now it needs a credible website that can carry the next stage.
The site no longer fits the business.
The brand evolved, the offer changed, the team grew, or the buyer got sharper. The website stayed the same, and the gap is now visible to everyone who lands on it.
Search is going to weaker competitors.
The reputation is there. The expertise is there. But the business is not showing up where it should on Google, Maps, or AI search.
The website needs to do more.
Booking, intake, integrations, member areas, AI agents, and the functional layer the current site cannot handle.
Want to talk through what your site needs?
Tell Jardine Studio what is moving, what is stuck, and what the site needs to do next.