An SEO audit and growth plan that turns search into leads.
A paid SEO audit for businesses whose search traffic is flat, or arrives but does not convert. Alex audits the site by hand across technical SEO, keywords and intent, content, internal links, and competitors, then hands over a prioritized 90-day growth plan: what to fix, what to build, and which queries to own to grow rankings and qualified leads.
The free SEO Audit gives a fast structural read.
The paid SEO Audit adds a human strategist. Alex diagnoses why search is not producing leads, which queries the site should own, and the growth plan to get there, then walks you through it.
The audit reviews six layers.
Each layer pairs what the audit finds with the strategist's read and a growth recommendation, so you leave with priorities, not just a list of problems.
Technical SEO and crawlability.
Indexation at scale, render and JavaScript SEO, Core Web Vitals, canonical and redirect integrity, sitemaps, robots, and structured data. The audit confirms search engines can reach, render, and trust every page that matters.
Keywords and search intent.
The queries your buyers actually use, the intent behind them, the terms you should own, and where you rank now. This is the judgment a crawl cannot make: which searches are worth winning for the business.
On-page and content.
Titles, meta, headings, passage optimization, and content depth against the pages already ranking. Where a page answers the query well, where it is thin, and what it takes to earn the click and the answer box.
Internal linking and architecture.
Site structure, orphan pages, anchor text, and how link equity flows to the pages meant to convert. Often the fastest, cheapest lever for moving rankings on the pages that drive leads.
Competitive SEO.
Who is winning the searches you want and why: the content, links, and structure behind their ranking, and the specific gap to close to outrank them.
Growth strategy and priority.
Alex turns the findings into a ranked plan tied to traffic and leads, grounded in Search Console and analytics. Each item carries impact, effort, and an owner, so the work starts in the right place.
What every SEO Audit delivers.
A diagnosis you can act on, a plan that sequences the work, and a call that makes the trade-offs clear. The point is more qualified traffic and leads, not a longer to-do list.
An SEO audit and diagnosis report.
A plain-language report across the six layers, each finding backed by evidence: a Search Console data point, a ranking URL, a measured number, or a competitor page. It includes a keyword and competitor opportunity map showing the searches worth winning next.
A prioritized 90-day growth plan.
The strategy: what to fix, what to build, and which queries to own, ranked by impact against effort, with a clear owner for each item. Built to grow qualified traffic and leads, and to hand to any team to ship.
A 45-minute strategy walkthrough.
Alex walks through the diagnosis and the plan, answers questions, and is candid about which items are worth hiring for, which you can run in-house, and which can wait. The call is recorded for the client.
A fixed-scope audit in four steps.
- 01
Access and context.
You share access to the site, analytics, and Search Console, plus the growth goal: the leads, bookings, or sales the site is meant to produce. The audit is measured against that goal, not a generic ideal.
- 02
The audit and review.
Alex audits the six layers by hand, runs the competitive and keyword review, and reads where the evidence points: which searches the site can win, and where rankings and leads are leaking.
- 03
The 90-day growth plan.
Every finding is ranked by impact, effort, and dependency. The plan leads with the highest-leverage move, then sequences the next 90 days toward more qualified traffic and inquiries.
- 04
The strategy walkthrough.
A 45-minute call where Alex walks through the findings and the plan, and is candid about what to do in-house, what to hire for, and what can wait.
Same site, different questions.
Use the free SEO Audit for a fast structural read on the whole site. Use the paid SEO Audit when search is not producing leads and you want a human strategist to find why and hand you the growth plan.
| Area | Free SEO Audit | SEO Audit |
|---|---|---|
| What it checks | The free SEO Audit crawls up to 25 pages and returns pass, warn, and fail verdicts on the technical structure. | The paid SEO Audit reviews six layers by hand, from technical SEO and keywords to competitors and growth priority. |
| Run by | The free audit runs automatically from the URL you enter. | Alex reviews it by hand, with your analytics, Search Console, market, and growth goal in view. |
| Time | The free audit usually takes about a minute. | Most SEO Audits are completed in about two weeks after access and scope are confirmed. |
| Output | The free audit returns verdicts, snippet previews, a heading outline, and a PDF. | The paid audit delivers a diagnosis report, a prioritized 90-day growth plan, and a strategy walkthrough call. |
| Best when | Use the free audit for a fast structural read on the whole site. | Use the paid audit when you want more qualified traffic and leads, not just a clean bill of health. |
| Cost | The free SEO Audit is free. | The SEO Audit is fixed-price and scoped to the site. |
What the audit does not include.
The audit names the next step, but the work is scoped separately. Implementation runs under SEO, and the broad design, trust, and conversion read is the Strategic Website Audit.
- Implementation of the fixes.
- The broad design, trust, and conversion review. That is the Strategic Website Audit.
- Paid search or paid social review.
- Email marketing review.
- Sales operations or CRM cleanup.
- Copywriting or content production.
The audit is built for a specific situation.
The right move when
- Organic traffic is flat or declining and the cause is not clear.
- Traffic arrives, but few visitors turn into qualified leads.
- Rankings are stuck while competitors keep climbing.
- You are about to invest in SEO and want the strategy and priorities first.
- A redesign or migration shipped and rankings dropped after launch.
- There is a lot of content but little organic traffic to show for it.
Not the right move when
- The site is brand new and has not had time to rank or collect search data.
- One specific technical thing is obviously broken and should be fixed first.
- The SEO plan is already clear and the work is scoped.
- The business is not ready to act on the plan.
Frequently asked questions.
These answers cover what the audit includes, the strategy and growth plan you get, how it differs from the free SEO Audit and from an ongoing SEO retainer, how long it takes, and what access is needed.
How is this different from the free SEO Audit?
Is this just a list of problems, or an actual plan?
Will this actually help me get more traffic and leads?
How long does the SEO Audit take?
What access do you need?
How is this different from an ongoing SEO retainer?
Should I get this or the Strategic Website Audit?
More on SEO and growth
- Why your website is not getting leads: the difference between a traffic problem and a conversion problem, and how to tell which one is costing you inquiries.
- Traffic but no leads: a 10-minute self-check for the gap between visits and qualified inquiries.
- Technical SEO for Next.js: the crawl, render, and indexing details the audit checks first.
- What passage optimization actually means: how on-page content earns the click and the answer box, layer three of the audit.
Turn search into a steady source of leads.
If organic traffic is flat, or arrives without converting, start with the SEO Audit. The work ends with a diagnosis, a prioritized 90-day growth plan, and a clear recommendation on what to fix first to grow rankings and qualified leads.