Jardine Studio
SERVICE / WEBSITE DESIGN + BUILD

A website that looks like the caliber of the business.

Jardine Studio designs and builds custom websites for owner-operated businesses that need to look credible, get found, and turn visitors into inquiries, bookings, or leads. The work can start as a new build, a redesign, or a platform escape, but it ends as a real site the business can use.

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SHIPPED WORK

Real shipped design for real businesses.

Engagements where the design layer helped clarify the offer, improve the experience, or make the business easier to trust. More work is available in the case studies index. Case studies index.

  • Trades · Specialty contractor, GTA

    B&B Specialty Contractors

    A new site for a Greater Toronto Area specialty contractor, built to turn local interest into estimate requests. In the first four months after launch, the owner reports 17 direct website inquiries and six closed projects, including one industrial glass project and local residential renovation, rebuild, and railing jobs.

    Web designLocal serviceLead capture
    Visit live site(opens in a new tab)
  • Wellness · Breathwork and yoga studio

    The Black Salt Room

    A first website for a home-based breathwork and yoga studio in Toronto. Built for calm and speed: Lighthouse 100 on mobile and desktop, structured for local search.

    Web designEnd-to-end buildLocal SEO
    Visit live site(opens in a new tab)Read the case study
REFERENCE BUILDS

Concept builds across different categories.

These demos show how the studio thinks through category, voice, layout, interaction, and conversion flow across hospitality, destination, wellness, and personal service brands.

WHAT WE BUILD

Custom websites, redesigns, and the design systems underneath them.

Jardine Studio handles the full website engagement: strategy, custom design, development, CMS decisions, launch, and the search foundation underneath it. Focused brand, page, and image-direction work can also stand alone when the problem is narrower. Choose the closest service below to see what is included.

THE ENGAGEMENT

A clear path from the first brief to the site that ships.

The engagement moves through three decisions: what the site must say, how buyers should move through it, and what the finished system needs to support. Strategy, design, development, and launch stay connected, so the work does not stall between a design file and the website that eventually ships.

  1. Phase 01

    Set the direction.

    Clarify the offer, audience, proof, priorities, and page architecture before visual decisions begin.

  2. Phase 02

    Design the system.

    Build the visual language and key pages around hierarchy, content, responsive behavior, and the actions buyers need to take.

  3. Phase 03

    Build, test, and launch.

    Develop the approved system, connect content and tools, complete accessibility and performance QA, and launch with redirects and search foundations intact.

WHAT YOU GET

A website that the business can run after launch.

The finished site should be useful after the launch announcement. Jardine Studio keeps design and development connected, puts the working stack and accounts under the business's control, and ships the search, performance, accessibility, and editing foundations needed to keep the site useful without permanent studio dependence.

  • One studio carries it through.

    The visual system, content structure, responsive behavior, and technical decisions stay connected from direction through launch.

  • The business controls the site.

    Hosting, code, accounts, documentation, and editing tools are set up so the team can manage the site and bring in help without starting over.

  • Launch foundations are included.

    Accessibility, performance, metadata, schema, internal links, analytics, and redirects are handled as part of the build, not left for a later cleanup.

QUESTIONS

What buyers usually need to know before starting.

Cost, timing, scope, and ownership usually decide whether a website project is ready to move. These answers cover the practical parts of a custom design and build before the first call. The studio works from Toronto; the Toronto web design page covers the local angle.

How is your design different from a Squarespace or Webflow template?
Templates start from a generic shape and ask the business to fit inside. We start from the business and design the shape, so the site looks like your work, your photography, your services, and the way your buyers actually decide. The result reads as the business, not as a category.
Will I get a brand kit, or just a website?
Both, depending on the engagement. Every website launches with the design system it is built on: typography, color, spacing, component patterns, and the design tokens future work extends. That is a working system, not a deck. If a standalone brand book for print, packaging, or non-web use is also needed, the studio handles that as part of the engagement, or refers to a brand designer when the scope is closer to identity-only.
Do design, development, and SEO happen together or separately?
Separately, together, or in phases. Some clients bring us in for design, some for development, some for SEO, and some for the full build. The work is scoped around what the business actually needs, whether that is a sharper visual system, a faster site, a cleaner search foundation, or the whole thing working together.
How long does design work take?
A new website from scratch usually runs eight to twelve weeks total, design and build combined. A redesign on an existing platform runs four to eight weeks. A platform escape runs six to ten weeks depending on how much content has to come across. Smaller pieces (a single landing page, a service page system, a tokens engagement) run shorter. Every project gets a fixed timeline before kickoff, not a "we'll see."
What does a typical web design project cost?
Most web design engagements land between $4,000 and $40,000 USD depending on scope. A focused landing page or single-page site sits at the low end. A full multi-page rebuild with brand work, custom design, and content runs higher. A platform escape (moving off Squarespace, Wix, or Webflow) usually falls in between. The 2026 cost guide in the journal walks through each tier with a live calculator. A fixed quote comes after a short scope conversation, not before.
ACROSS THE STUDIO

The other ways the studio works on a site.

Design, development, and SEO live in the same studio. Many engagements pull from more than one at once because the constraints overlap. Each one ships standalone or alongside the others, scoped to the actual constraint on the site.

The site can read like the business at its best. Let's design that.

A focused design review covers what is weakening trust now and what shipping the fix would take. Tell us what is moving and what is stuck. We reply within one business day.

Start a projectSee shipped work