Jardine Studio
SERVICE / WEBSITE DESIGN + BUILD

A website that looks like the caliber of the business.

Jardine Studio designs and builds custom websites for owner-operated businesses that need to look credible, get found, and turn visitors into inquiries, bookings, or leads. The work can start as a new build, a redesign, or a platform escape, but it ends as a real site the business can use.

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WHERE IT BREAKS

The site is doing the introduction before the business ever gets to speak.

Most web design projects start with the same problem: the business is stronger than the page representing it. The issue is not the quality of the work. It is how the site translates that work to a buyer who has not met you yet.

  • There is no real site to send people to.

    Word of mouth has nowhere strong to land. Referrals search for the business and find a placeholder, an outdated site, or nothing that supports the introduction. A buyer looking for the same service finds a competitor with a clearer presence.

  • The site does not match the caliber of the business.

    Buyers compare the business to weaker competitors, and the visible comparison goes the wrong way. Premium pricing feels harder to justify, and referrals lose confidence before they make contact.

  • The rebrand never made it to the website.

    The logo, colors, voice, or direction changed, but the site still carries the old version of the business. Buyers read the gap as unfinished or inconsistent.

  • The design feels interchangeable.

    Nothing on the page is obviously broken, but nothing feels specific either. The site reads like a category template instead of a business with a real point of view.

  • The platform is starting to show through.

    The buyer may not know whether the site runs on Squarespace, Wix, or an old WordPress setup, but they can feel when the experience is rigid, slow, or patched together. The platform has become part of the presentation problem.

WHAT IT COSTS

The cost is usually already there. It just does not show up neatly on a dashboard.

A site that does not match the business can lose calls, deals, referrals, and trust quietly. The cost builds over time because the lost buyer rarely says why they left.

  • Calls that never come because the site does not support the introduction.

    A referral searches for the business and finds a weak page, an outdated site, or nothing useful. The competitor with the clearer website gets the call.

  • Deals lost to competitors with clearer sites.

    The buyer compares businesses through the surface they can see. The site that explains the work, builds trust, and makes the next step obvious often wins the first conversation.

  • Referrals that arrive colder than they should.

    The referrer did the work of creating trust. If the site does not reinforce that trust, the buyer arrives with more questions, more doubt, and less momentum.

  • Rebrand spend sitting half-deployed.

    The new identity exists in a deck, on business cards, or in social assets, but the website still carries the old version. Every visitor sees the gap before they understand the new direction.

  • Price competition the business should not be having.

    When the site reads like one of many, the buyer has fewer reasons to choose on value. The conversation drifts toward price before the business gets to make its case.

WHAT WE BUILD

Custom websites, redesigns, and the design systems underneath them.

Most projects combine a few of these pieces, scoped around what the site needs to do for the business next. The first three are full engagement shapes. The others are design layers that can support a larger build or stand on their own when the problem is focused.

WHAT YOU GET

A website that the business can run after launch.

Every engagement protects the same three things: connected design and build, a site the business can manage, and the search and speed foundations needed at launch.

  • Design and build live in one studio.

    The same studio that designs the page builds it. Visual decisions, content structure, and technical choices stay connected through launch.

  • Your site can run without the studio.

    Editing tools, documentation, hosting, code, and access are set up so the business can manage the site after launch. The site stays portable, editable, and controlled by the business.

  • Search and speed are built in from the start.

    The site launches with the SEO foundations in place: clean structure, fast pages, metadata, schema, internal links, and redirects from any old URLs where needed.

SHIPPED WORK

Real shipped design for real businesses.

Engagements where the design layer helped clarify the offer, improve the experience, or make the business easier to trust. More work is available in the case studies index. Case studies index.

REFERENCE BUILDS

Concept builds across different categories.

These demos show how the studio thinks through category, voice, layout, interaction, and conversion flow across hospitality, wellness, fitness, and destination brands.

QUESTIONS

Things worth knowing.

The questions below come up often when a business is weighing whether they need a full redesign, a smaller design system engagement, or design plus the build.

Do you build websites from scratch?
Yes. Both for businesses with no site yet and for businesses whose current site is far enough behind that a rebuild is the right call.
How is your design different from a Squarespace or Webflow template?
Templates start from a generic shape and ask the business to fit inside. We start from the business and design the shape, so the site looks like your work, your photography, your services, and the way your buyers actually decide. The result reads as the business, not as a category.
Will I get a brand kit, or just a website?
Both, depending on the engagement. Every website ships with the design system it is built on: typography, color, spacing, component patterns, and the design tokens future work extends. That is a working system, not a deck. If a standalone brand book for print, packaging, or non-web use is also needed, the studio handles that as part of the engagement, or refers to a brand designer when the scope is closer to identity-only.
Do design, development, and SEO happen together or separately?
Separately, together, or in phases. Some clients bring us in for design, some for development, some for SEO, and some for the full build. The work is scoped around what the business actually needs, whether that is a sharper visual system, a faster site, a cleaner search foundation, or the whole thing working together.
How long does design work take?
A new website from scratch usually runs eight to twelve weeks total, design and build combined. A redesign on an existing platform runs four to eight weeks. A platform escape runs six to ten weeks depending on how much content has to come across. Smaller pieces (a single landing page, a service page system, a tokens engagement) run shorter. Every project gets a fixed timeline before kickoff, not a "we'll see."
What does a typical web design project cost?
Most web design engagements land between $4,000 and $40,000 USD depending on scope. A focused landing page or single-page site sits at the low end. A full multi-page rebuild with brand work, custom design, and content runs higher. A platform escape (moving off Squarespace, Wix, or Webflow) usually falls in between. The 2026 cost guide in the journal walks through each tier with a live calculator. A fixed quote comes after a short scope conversation, not before.
ACROSS THE STUDIO

The other ways the studio works on a site.

Design, development, and SEO live in the same studio. Many engagements pull from two of the three at once because the constraints overlap. Each one ships standalone or alongside the others, scoped to the actual constraint on the site.

The site can read like the business at its best. Let's design that.

A focused design review covers what is weakening trust now and what shipping the fix would take. Tell us what is moving and what is stuck. We reply within one business day.

Book a project callSee shipped work