CUSTOM WEBSITE DESIGN

Custom website design built to make the business easier to choose

Custom websites for established businesses that need a clearer offer, stronger proof, and a direct path to inquiry. Strategy, design, development, search foundations, and launch stay connected.

Live client websites

Designed and built by the studio, and live for the businesses they were made for.

Studio design explorations

Fully working concept sites where we push new directions in layout, interaction and buyer journeys, across the industries we work in.

One studio from page argument to launch.

Positioning, page structure, visual direction, responsive design, development, search foundations, accessibility, and launch quality stay connected. The scope changes by project, but the decisions are made together so the finished site does not lose its logic between a strategy file, a design handoff, and the production build.

  • Clarify the buyer

    Define the offer, proof, page jobs, and primary action before visual design begins.

  • Design the system

    Set the typography, imagery, hierarchy, components, and responsive behaviour around the business.

  • Build the real site

    Develop the approved system with the CMS, forms, booking, analytics, or integrations the scope needs.

  • Test and launch

    Finish accessibility, performance, search, redirects, browser QA, deployment, and handoff.

For an existing site, review the website redesign engagement. To choose a platform before scope, use the CMS comparison tool. The Toronto web design studio page covers local fit and proof.

Different buyers need different websites.

A contractor buyer needs services, service area, and an estimate path. A hotel guest needs the stay and booking route. A B2B buyer needs proof and a clear product story. The design system changes because the decision changes, not because an industry template received a new logo.

Scope first. Then the schedule and quote.

Timeline and budget depend on content readiness, design depth, platform change, integrations, migration risk, and who needs to edit the site. The first conversation identifies those constraints. The written scope then sets the actual schedule, deliverables, and fixed project price before work begins.

Timeline

Focused redesigns often take four to eight weeks. Larger new builds commonly take eight to twelve. Content, approvals, integrations, and migration work can extend either.

Budget

Focused websites start at USD 1,500 before tax. A limited brand-led page subset is USD 1,500–USD 2,500; deeper custom work starts at USD 2,500 and full custom motion at USD 3,000. Canadian clients are quoted in CAD at 1.25 times these figures, so a USD 1,500 focused site is CAD 1,900. Content, integrations and migration implementation are scoped separately.

See pricing guidance →

Questions about starting a web design project.

Cost, timing, scope, ownership, content, platforms, and search risk usually decide whether a website project is ready to move. These answers cover the practical parts of a custom design or redesign before the first call, including what changes when the current site already has rankings worth protecting.

How is your design different from a Squarespace or Webflow template?
Templates start from a generic shape and ask the business to fit inside. We start from the business and design the shape, so the site looks like your work, your photography, your services, and the way your buyers actually decide. The result reads as the business, not as a category.
Will I get a brand kit, or just a website?
Both, depending on the engagement. Every website launches with the design system it is built on: typography, color, spacing, component patterns, and the design tokens future work extends. That is a working system, not a deck. If a standalone brand book for print, packaging, or non-web use is also needed, the studio handles that as part of the engagement, or refers to a brand designer when the scope is closer to identity-only.
Do design, development, and SEO happen together or separately?
Separately, together, or in phases. Some clients bring us in for design, some for development, some for SEO, and some for the full build. The work is scoped around what the business actually needs, whether that is a sharper visual system, a faster site, a cleaner search foundation, or the whole thing working together.
How long does design work take?
A new website from scratch usually runs eight to twelve weeks total, design and build combined. A redesign on an existing platform runs four to eight weeks. A platform escape runs six to ten weeks depending on how much content has to come across. Smaller pieces (a single landing page, a service page system, a tokens engagement) run shorter. Every project gets a fixed timeline before kickoff, not a "we'll see."
What does a typical web design project cost?
Focused websites start at USD 1,500 before tax. A limited subset of core offering pages with a shared template, informed by Black Salt Room, is USD 1,500–USD 2,500 and can approach USD 3,000 with additional media work. This does not cover the full current Black Salt Room website. A Lambert-style scope starts at USD 2,500; full custom motion starts at USD 3,000. Larger page structures, content, integrations and migration are quoted separately. Canadian clients are quoted in CAD at 1.25 times these figures. These are comparable-scope estimates, not historical invoices. The written proposal confirms the price and inclusions.

If the site is making a strong business harder to choose, fix that first.

Send the current site, the offer, and what the next version needs to change. Jardine will reply with the questions needed to scope the right new build or redesign.