Jardine Studio
SERVICE / WEB DEVELOPMENT + AI

Custom systems for the work behind the site.

Jardine Studio builds the functional layer that turns a website into a working system: booking flows, intake forms, calculators, CRM integrations, member areas, dashboards, and practical AI workflows. Built for the work templates cannot handle and the business should not have to patch together.

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SHIPPED WORK

Custom systems that made the site more useful.

Engagements where the development layer helped the site book, route, calculate, connect, or support real business workflows. More work is available in the case studies index. Case studies index.

  • Live client
    Hospitality · Booking widget

    Palisades Lodge booking widget

    A custom Mews-connected booking widget currently live on a hospitality client. Date validation in the property timezone, late-night fallback CTA, and party-size steppers.

    Mews integrationTimezone-awareHospitality
    Open live widget
WORKING WIDGETS

Interactive demos of the kinds of systems the studio builds.

These reference widgets show how functional website work can support booking, calculation, configuration, intake, and decision-making across different business types.

  • Manufacturing · Real-time calculator

    Industrial ROI calculator

    Real-time ROI calculator with dual number and range inputs that bind together, animated counter feedback, and IntersectionObserver reveal on scroll.

    CalculatorReal-time mathDark mode
    Open live demo
  • Bakery · Custom orders

    Custom cake configurator

    Date-aware custom-cake estimator with seasonal and rush surcharges, real-time recalculation, and tier complexity multipliers across servings, flavor, and decoration level.

    ConfiguratorDate logicReal-time pricing
    Open live demo
  • Home services · Multi-step intake

    Service triage wizard

    Multi-step service intake wizard with conditional emergency vs. standard branching. Field validation, progress tracking, and accessible focus management built in.

    Multi-step formConditional logicA11y
    Open live demo
WHAT WE BUILD

The functional layer that helps the site do real work.

Most projects combine a few of these pieces, scoped around what the business needs the site to handle next. AI is included where it creates a useful workflow, not because every project needs an agent. Most of this work lands with B2B, hospitality, wellness, trades and local service, and nonprofit and heritage businesses in and around Toronto.

  • Booking and scheduling systems

    Booking flows for appointments, trips, consultations, and service calls, connected to the calendar, CRM, or scheduling tools the business already uses.

    Read the full page

  • Intake and quote flows

    Custom forms with conditional questions, file uploads, pricing inputs, lead qualification, and clean CRM handoff.

    Read the full page

  • Calculators, configurators, and interactive tools

    Pricing calculators, ROI calculators, product configurators, eligibility checks, comparison tools, and multi-step wizards that help visitors make a decision.

    Read the full page

  • CRM integrations and automations

    Connections between the site, CRM, scheduling tool, email platform, spreadsheets, and the systems the business already uses.

    Read the full page

  • Member areas and gated content

    Private resources, light authentication, member directories, paid content, client portals, and gated pages where the business needs controlled access.

    Read the full page

  • Dashboards and internal tools

    Admin views, lead dashboards, content workflows, reporting tools, and internal apps built around how the business actually works.

    Read the full page

  • AI agents and AI workflows

    Voice, chat, and internal AI workflows that support intake, scheduling, lead summaries, response drafts, routing, support, and repetitive work behind the site.

    Read the full page
WHERE THE SITE CREATES WORK

The site is supposed to take work off the business. When it starts adding work instead, something is wrong.

Most web development projects start with the same signal: the website is forcing manual work, weak handoffs, or repetitive tasks back onto the team. The technology is not the point. The operational drag is.

  • Repetitive work is still being handled by hand.

    Lead summaries, knowledge lookup, scheduling support, inbox triage, customer support, call handling, and draft responses can often be structured into workflows that support the team instead of interrupting it.

  • Leads arrive incomplete, unqualified, or poorly routed.

    Forms miss the validation, qualification, file uploads, and CRM handoff needed to route leads cleanly. Every inquiry becomes a manual triage job.

  • Booking creates back-and-forth instead of confirmed appointments.

    Customers ask when the business is available, the team replies manually, and a booking that should have moved through the site turns into emails, holds, and calendar coordination.

  • The business needs a tool, not another static page.

    Calculators, configurators, comparison tools, member areas, and guided flows help visitors do something on the site. A contact form alone is not always enough.

  • Every change feels risky, slow, or dependent on the wrong person.

    Updating a price, publishing a post, adding a service, or changing a workflow requires a developer, platform expert, or workaround the team does not trust.

WHAT IT COSTS

The cost is usually paid in hours, not on the invoice.

When the site creates work, the team absorbs it in the calendar, the inbox, the CRM, and the follow-up that should have happened automatically.

  • Hours of manual work the site could reduce.

    Lead triage, booking coordination, follow-up, content drafts, summaries, and support questions all take time when the site and systems are not connected.

  • Leads that go cold while the team catches up.

    Inquiries arrive faster than the team can qualify, route, or respond. Good-fit leads lose momentum while the business sorts through the queue.

  • Bookings, quotes, and sales lost to friction the site could remove.

    The customer wanted to book, calculate, compare, request a quote, or buy. The site gave them a generic contact form instead.

  • A team bottlenecked by the platform.

    Every site change requires a developer, a platform expert, a support ticket, or a workaround that makes the next change harder.

  • The site becomes a chore instead of an asset.

    The site sits on the list of things to fix later while the business keeps paying the operational cost in manual work, missed handoffs, and slower follow-up.

WHAT YOU GET

A working system the business can run after launch.

Every development engagement should protect the same three things: a lean build that solves the actual problem, ownership of the stack and accounts, and a technical foundation that stays fast, crawlable, and maintainable. Every build is also measured against the studio's technical SEO baseline for Next.js so the site launches indexable, crawlable, and with strong on-page SEO foundations from day one.

  • A lean system built around the actual problem.

    The smallest serious build that solves the problem, with custom code, platform features, and third-party tools used only where they make sense.

  • Your stack, your accounts, your control.

    Code, hosting, domain, API keys, integrations, and documentation are set up in the business’s accounts wherever the stack allows.

  • Search and speed considered from the start.

    Clean URLs, metadata, schema, fast pages, and redirects where needed are handled as part of the build. Custom features should support the site’s performance and crawlability, not work against them.

QUESTIONS

Things worth knowing.

The questions below come up often when a business is weighing whether they need a new feature, a small custom build, a CRM connection, or a full website rebuild. For a tier-by-tier cost breakdown, see the 2026 custom website cost guide. Development sits alongside design and SEO in the studio's full services hub. The studio works from Toronto; the Toronto web design studio page covers the local angle.

Do you build AI agents and AI workflows?
Yes. Voice agents that answer calls and book appointments, chat agents that handle inquiry and intake, internal AI workflows that summarize leads, route requests, draft responses, and run repetitive work. Built on the major providers (OpenAI, Anthropic, ElevenLabs) and wired into the systems the business already uses. Not chatbot bubbles bolted onto the corner of a page.
Do you build full websites or only custom features?
Both. Some projects are full website builds or rebuilds. Others are focused custom builds, such as a booking system, intake flow, quote request tool, CRM connection, calculator, member area, dashboard, or AI-assisted workflow. We scope the work around the problem that needs to be solved, not around forcing every client into a full website project.
Can you work with an existing website?
Yes. Most custom features are added to an existing site, not a new build. Booking widgets, AI agents, calculators, CRM integrations, and member areas can all ship into a site that already runs. The studio audits the existing build first to confirm what is possible without a rebuild.
Can you integrate with my CRM or tools?
Yes. HubSpot, Airtable, Notion, Google Sheets, Salesforce, Pipedrive, and the major scheduling, email, and payment platforms. If the tool has an API or a webhook, the studio can wire the site into it. If it does not, that is worth knowing before scoping the project.
Do you work with WordPress, Webflow, or Framer?
Yes. Custom WordPress (including custom PHP themes), Webflow, Framer, Squarespace, Wix when the business already runs on one. Most dev projects end up as custom builds because hosted platforms hit limits as the functionality grows, but the studio works across all of them. Platform follows the project, not the studio's preference.
Do you maintain sites after launch?
Yes, as needed. Each project closes with the code, hosting, accounts, and documentation handed over to the team. From there, the studio is available for new features, AI work, content updates, or rebuilds on a project basis. No mandatory retainer.
ACROSS THE STUDIO

The other ways the studio works on a site.

Design, development, and SEO live in the same studio. Many engagements pull from more than one at once because the constraints overlap. Each one ships standalone or alongside the others, scoped to the actual constraint on the site.

Stop letting the site create work the business should not have to do.

A focused build review covers what is creating manual work now and what shipping the fix would take. Tell us what is moving and what is stuck. We reply within one business day.

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