CUSTOM WEB DEVELOPMENT

Custom web development, from booking systems to full web applications.

Booking systems, CRM and API integrations, client portals, internal tools and custom web apps for businesses in Toronto, across Canada and the US. We design it, build it, connect it to your tools and hand it over.

Live client builds and working demos

The Palisades Lodge booking widget and Lambert's product site are live client work. The rest are working demos of calculators, configurators and intake flows.

See also: the Silktrace web application, Mews website integration, hospitality booking websites and manufacturing catalogue websites.

Custom features and web applications we build

One focused feature for your current site, or a complete web application built around how your business works.

  • Booking systems

    Booking and scheduling connected to your calendar, property system or payments.

    View service
  • Intake and quote flows

    Smart forms that ask the right questions and send complete requests to the right place.

  • Calculators and configurators

    Pricing, comparison and product tools that help buyers decide on the page.

  • CRM and API integrations

    Connect your site to your CRM, calendar, email, payments, spreadsheets and reporting.

  • Member areas and portals

    Client portals, resource libraries, directories and members-only areas.

  • Dashboards and internal tools

    Admin views, reports and internal apps built around how your team works.

  • AI agents and workflows

    Focused AI help with lookups, summaries, routing and replies, where the job is clear.

Front end, back end and integrations, built together

One project covers the interface, the backend and the connections to your tools, so nothing gets lost between designer and developer. If a platform you already use does part of the job well, we keep it.

  1. Interface

    Forms, flows, account views

  2. Application logic

    Rules, access, data

  3. Connected services

    Booking, CRM, payments, email

  4. Release

    QA, deployment, handoff

One accountable build path, with fewer handoffs between the visible experience and the systems behind it.

How a development project runs

We agree what the system has to do, build it in working steps you can review, then test it end to end and hand everything over.

  1. Define the job.

    Who uses it, what goes in and out, which tools it connects to, and what success looks like. Then we choose the stack.

  2. Build and review.

    Front end, back end and integrations, reviewed with you as working software along the way.

  3. Test and release.

    Accessibility, speed, security and the full workflow are tested before launch. You own the code, accounts and documentation.

What you keep after launch

  • A right-sized stack

    Custom code where it's needed, and the platform features or tools you already use where they work.

  • Clear ownership

    Code, hosting, domains, accounts and documentation are in your name wherever the platform allows.

  • Release checks

    Accessibility, speed, security, analytics and the whole workflow are checked before it goes live.

Custom web development questions

Quick answers on platforms, integrations, existing sites and support after launch. For budgets, see the custom website cost guide.

Do you build full websites or only custom features?
Both. Some projects are full website builds or rebuilds. Others are focused custom builds, such as a booking system, intake flow, quote request tool, CRM connection, calculator, member area, dashboard, or AI-assisted workflow. We scope the work around the problem that needs to be solved, not around forcing every client into a full website project.
Can you work with an existing website?
Yes. Most custom features are added to an existing site, not a new build. Booking widgets, AI agents, calculators, CRM integrations, and member areas can all ship into a site that already runs. The studio audits the existing build first to confirm what is possible without a rebuild.
Can you integrate with my CRM or tools?
Yes. HubSpot, Airtable, Notion, Google Sheets, Salesforce, Pipedrive, and the major scheduling, email, and payment platforms. If the tool has an API or a webhook, the studio can wire the site into it. If it does not, that is worth knowing before scoping the project.
Do you work with WordPress, Webflow, or Framer?
Yes. Custom WordPress (including custom PHP themes), Webflow, Framer, Squarespace, Wix when the business already runs on one. Most dev projects end up as custom builds because hosted platforms hit limits as the functionality grows, but the studio works across all of them. Platform follows the project, not the studio's preference.
Do you maintain sites after launch?
Yes, as needed. Each project closes with the code, hosting, accounts, and documentation handed over to the team. From there, the studio is available for new features, AI work, content updates, or rebuilds on a project basis. No mandatory retainer.

Need a custom system, integration, or web application?

Send the current workflow, the tools involved, and what the finished system needs to do. Jardine will reply with the questions needed to scope the development work.