Start with a free foundation scan.
Check one URL for basic website health, SEO foundation, and AI readability. The scan shows obvious blockers, not whether the full website is winning traffic, trust, or bookings.
Start with one page.
The free scan checks one submitted URL for basic website health, SEO foundation, and AI readability. It returns the in-browser report right away. This is a foundation scan, not a full website grade. Email is only needed for the PDF.
The free scan reports three automated layers on one submitted page.
The free scan checks what automation can judge from one URL: whether the page loads cleanly, gives search engines useful signals, and has enough structure for AI systems to read the content. It is not a full website grade. It does not judge design quality, offer strength, competitors, backlinks, analytics, or whether visitors will become leads. Those questions belong in the Strategic Website Audit.
- 01
Website health.
Checks speed, crawl access, response quality, and technical issues that can affect visitors before they read the page.
- 02
SEO foundation.
Checks titles, descriptions, headings, links, canonical data, and other basics that help search engines understand and display the page.
- 03
AI readability.
Checks whether the page has clear entities, headings, schema, and answer-friendly structure. This does not guarantee that AI search systems will mention or recommend the business.
When you need to know what to fix and why.
The free scan flags obvious foundation blockers on one page. The Strategic Website Audit reviews the full website and the path from search visibility to inquiry or booking. It looks at how people find you, what they see first, what they trust, where they hesitate, and what needs to change for the website to produce better leads.
Search intent and offer clarity.
Whether your pages match what real buyers are searching for, and whether your services, value, pricing context, and next steps are clear enough to act on.
Competitor positioning.
How your website compares against the businesses already winning attention, and where you have a realistic opening.
Trust, proof, and authority.
Whether the site gives people enough confidence to contact you, and whether the business looks credible in its market.
Conversion path and analytics.
Whether calls to action, page structure, forms, booking paths, and contact options support action. Visitor behavior is interpreted where analytics access is available.
Priority and next steps.
What is working, what is missing, what is costing trust or leads, what to fix first, and what not to waste time on.
Free scan or Strategic Website Audit?
The free scan is useful when you want a quick automated snapshot of one page. The Strategic Website Audit is for owners who need a clear decision about what to fix next, a prioritized fix list, and a clear next project scope.
| Area | Free instant scan | Strategic Website Audit |
|---|---|---|
| Scope | One submitted page. Basic foundation checks only. | Entire website and the path from search visibility to inquiry or booking. |
| Automated scores | Three layer scores for website health, SEO foundation, and AI readability. | Judged against the goal of the website, market, competitors, and what can realistically be fixed first. |
| Design and conversion | Out of scope. | Reviewed for clarity, friction, trust, offer strength, and next action. |
| Competitors and backlinks | Out of scope. | Reviewed where they affect search opportunity, authority, and positioning. |
| Analytics context | Out of scope. | Used to understand where visitors land, hesitate, and leave. |
| Output | Instant in-browser report. PDF available by email. | Written audit, prioritized roadmap, and recommended next scope. |
From audit to fix.
A good audit should not just list problems. It should help you decide what is worth fixing, what can wait, and what kind of work is actually needed. Jardine Studio designs, develops, and handles SEO in one place, so recommendations can connect directly to implementation: clearer pages, faster load times, stronger internal links, better calls to action, cleaner workflows, and more useful search structure.
That matters most when the fix crosses disciplines. A slow service page might need development work, a clearer offer, better internal links, and a stronger CTA. Splitting those recommendations across separate vendors often leaves the owner coordinating the work instead of improving the site.
If SEO is the weak layer
Organic, local, AI search, and technical SEO can be reviewed together, so the audit points toward the right fix instead of a generic checklist.
see SEO servicesIf the page is not making its case
Layout, hierarchy, offer clarity, and conversion path sit in the design layer. The fix might be one page, a small set of pages, or the full site.
see website designIf the site is missing the workflow
Booking systems, intake flows, CRM connections, AI workflows, and custom logic can help the site handle work a template cannot.
see web development
Website audit questions.
These answers cover what the free instant scan checks, how the Strategic Website Audit differs, what happens after you submit a URL, and how the findings can turn into a project scope.
Is the free website audit actually free?
What is the difference between the free scan and the Strategic Website Audit?
How long does the Strategic Website Audit take?
Do you fix what the Strategic Website Audit finds, or only report it?
What does the Strategic Website Audit cost?
What do I get at the end?
Ready to look at the full website?
Book the Strategic Website Audit when you need human judgement across the full selling pipeline: search intent, design, conversion, competitor position, trust signals, and a prioritized fix plan.