Find out what the website needs to fix first.
A paid full-site audit for businesses that know the website is underperforming, but do not know which problem to solve first. Jardine Studio reviews the site across findability, offer fit, trust, conversion, analytics, and competitors, then delivers a prioritized 90-day action plan.
The free Website Audit gives a fast page-level read.
The Strategic Website Audit answers the harder question: why is the full site still underperforming, and what should be fixed first?
The audit reviews four areas.
Findability.
Can the right buyers find the site, and can search and AI systems understand it? The review covers search visibility, local presence where relevant, AI visibility, and the technical signals that affect whether the site can be surfaced.
Fit.
When buyers arrive, are they the right buyers for what the business sells? The review checks whether the first screen makes the offer clear, filters for fit, and compares well against the sites the buyer is actually choosing between. Many sites with traffic and a flat pipeline fail here.
Trust and conversion.
Does the site earn trust quickly, and is the path from interest to inquiry short enough to take? The review covers testimonials, named projects, real people, credentials, calls-to-action, forms, phone numbers, and booking links. This is the post-click experience automation cannot fully judge.
Evidence and priority.
What analytics and Search Console show about where buyers land, what they search, where they drop off, and what queries the site is missing. The audit turns that evidence into a prioritized 90-day plan, with each item routed to Jardine Studio, another team, or in-house.
What every Strategic Website Audit delivers.
A strategic diagnosis report.
A plain-language report organized by findability, fit, trust and conversion, and evidence. Each finding is ranked by impact and effort, with the evidence behind it: a screenshot, Search Console data point, URL, measured number, or competitor page. The report opens with a one-page strategic summary, followed by the evidence the business can use to make decisions.
A prioritized 90-day action plan.
Findings are ranked, the highest-leverage fixes are called out first, and each item gets a clear owner: Jardine Studio, another team, or in-house. The plan can be handed to an internal team, another vendor, or back to the studio for implementation.
A 45-minute walkthrough call.
The studio walks through the diagnosis, answers questions, and is candid about which items are worth hiring for, which can be handled in-house, and which can wait. The call is recorded for the client.
A fixed-scope audit in four steps.
- 01
Access and context.
The business shares access to the site, analytics, and Search Console, along with the goal the website is supposed to support. The audit is measured against that goal, not against a generic ideal.
- 02
The full-site review.
The studio reviews how buyers move through the site, how search systems read it, where trust or conversion breaks down, and what the evidence points to.
- 03
The prioritized 90-day plan.
Every finding is ranked by impact, effort, and dependency. The plan leads with the highest-leverage fix or sequence of fixes, then lays out what should happen over the next 90 days.
- 04
The walkthrough call.
A 45-minute call where the studio walks through the findings, answers questions, and explains what is worth doing in-house, what is worth hiring for, and what can wait.
Same website, different questions.
Use the free Website Audit for a fast page-level read. Use the Strategic Website Audit when the page looks mostly clean but the full site is still not producing.
| Area | Free Website Audit | Strategic Website Audit |
|---|---|---|
| What it checks | The free audit checks one submitted page across website health, SEO, and AI visibility. | The strategic audit reviews the full site across findability, fit, trust and conversion, evidence, and priority. |
| Run by | The free audit runs automatically from the submitted URL. | The strategic audit is reviewed by Jardine Studio with site context, analytics, and business goals in view. |
| Time | The free audit usually takes about one minute. | Most Strategic Website Audits are completed in about two weeks after access and scope are confirmed. |
| Output | The free audit returns an overall score, layer scores, top issues, the full report, and a PDF. | The strategic audit delivers a diagnosis report, prioritized 90-day action plan, and 45-minute walkthrough call. |
| Best when | Use the free audit when you want a quick page-level read on obvious blockers. | Use the strategic audit when you need to know why the site is not producing leads, inquiries, or bookings, and what to fix first. |
| Cost | The free audit is free. | The strategic audit is fixed-price and scoped to the site. |
What the audit does not include.
The audit can name the next step, but implementation is scoped separately under web design, web development, or SEO. For a search-focused deep dive instead of the full-site read, see the SEO Audit.
- Implementation.
- Ongoing rank or analytics reporting.
- Paid advertising review.
- Email marketing review.
- Sales operations or CRM cleanup.
- Brand strategy workshop.
- Copywriting or content production.
The audit is built for a specific situation.
The right move when
- The site exists and the business suspects it is underperforming but cannot name the cause.
- Competitors are visibly winning and the business does not know why.
- A redesign is on the table and the business wants to know what to fix before paying for the rebuild.
- A longer SEO engagement is on the table and the business wants to validate the spend first.
- The free Website Audit came back clean or near-clean, but the lead problem is still there.
Not the right move when
- The site is brand new and has not had time to rank or collect useful behavior data.
- One specific thing is obviously broken and should be fixed first.
- The business already knows what is needed and the work is scoped.
- The business is not ready to act on the plan.
Frequently asked questions.
These answers cover what the audit includes, how it differs from the free Website Audit and from a redesign or SEO retainer, how long it takes, what access is needed, and how to know whether it is the right move.
What is the difference between this and the free Website Audit?
Do you fix what you find, or only report it?
How long does the audit take?
What access do you need from me?
What if I just need an SEO audit and not the whole strategic audit?
How is this different from a redesign or an SEO retainer?
What does the Strategic Website Audit cost?
Is the Strategic Website Audit worth it if my free Website Audit score was high?
Want a quick, free read first?
Get the diagnosis before the rebuild.
If the site is underperforming and the cause is not clear yet, start with the Strategic Website Audit. The work ends with a plain-language diagnosis, a 90-day action plan, and a clear recommendation on what should happen next.