Notes on websites, search, and the systems behind them.
We try to keep them useful and short. The kind you can actually finish.
FeaturedWhy your website gets traffic but no leads
Traffic is not always the problem. Learn how to tell whether the issue is buyer intent, page clarity, trust, action, or contact friction.
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NotesMay 25, 2026 · 11 minWhy your website is not getting leads
Diagnose why your site is not producing calls or inquiries by separating traffic problems, trust problems, and broken contact paths.
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NotesMay 20, 2026 · 8 minSquarespace vs Webflow: which the business actually needs
A platform-neutral Squarespace vs. Webflow comparison covering real costs, editing, design control, SEO, ownership, and who can run the site.
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NotesMay 20, 2026 · 8 minWebflow vs WordPress: an honest 2026 decision guide
A platform-neutral Webflow vs. WordPress comparison for owner-operated businesses, with real costs, maintenance, editing, and fit by use case.
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Pricing & OperationsMay 16, 2026 · 13 minHow much does a custom website cost in 2026?
A practical 2026 guide to custom website costs, with a USD/CAD calculator, pricing tiers, ongoing costs, and scope factors that shape the quote.
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SEO & GrowthMay 12, 2026 · 10 minLocal SEO for destination and place-based brands
Local SEO for lodges, tourism operators, nonprofits, and place-based brands that need to win searches tied to a destination, region, or landmark.
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EngineeringApril 22, 2026 · 24 minTechnical SEO for Next.js: the 2026 reference
Technical SEO for Next.js in 2026: metadata API, structured data, Core Web Vitals, and the streaming metadata issue most articles miss.
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SEO & GrowthApril 8, 2026 · 16 minWhat passage optimization actually means in 2026
Generative engines cite passages, not pages. See what passage optimization changes about search content and what still stays the same.
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