Notes on websites, search, and the systems behind them.
We try to keep them useful and short. The kind you can actually finish.
FeaturedBe the local guide: the content that gets your property found
Travelers run tens of thousands of "things to do in [town]" searches a month. Here is the content that gets a property found, and why it beats a generic blog.
Read the article
SEO & GrowthJuly 1, 2026 · 9 minGet found through the experience: how wineries, tours, and outfitters get discovered
Your region runs tens of thousands of searches a month for the experiences you sell. Here is how a winery, brewery, or tour operator actually gets found.
Read
SEO & GrowthJune 29, 2026 · 13 minHow destination properties actually get found online
Travelers search the place, not your name. Here is how small lodges, inns, and wineries get found on Google, and which searches they can actually win.
Read
NotesJune 15, 2026 · 16 minWix vs Squarespace: which is right for your business
A non-affiliate Wix vs Squarespace comparison for 2026: real pricing, bookings, SEO and performance, and the exit costs the affiliate reviews leave out.
Read
SEO & GrowthJune 7, 2026 · 11 minDoes Google penalize AI content?
No, Google does not penalize content for being AI-made. It kills AI content two other ways. What Google says, what happened to real sites, and where the line is.
Read
SEO & GrowthJune 6, 2026 · 7 minChatGPT SEO, and how to rank on ChatGPT
ChatGPT SEO is real, but it is not Google. How ChatGPT picks its sources, what gets a business named in its answers, and what to skip.
Read
SEO & GrowthJune 4, 2026 · 10 minAI automation for small business, without the hype
Where AI automation earns its place in a small business, how to scope it so it helps rather than gets in the way, and why integration is the part that matters.
Read
SEO & GrowthJune 4, 2026 · 11 minAI visibility, and how to tell if you show up in AI answers
AI visibility is not one number, it is four. Learn what it means, how to check whether your business shows up in AI answers, and what moves it.
Read
SEO & GrowthJune 4, 2026 · 9 minGEO vs SEO, and what it changes for your site
GEO and SEO are not rivals. SEO is the foundation, GEO is the citation layer that helps earn mentions in AI answers. Here is what the latest research shows, and what to check first.
Read
Want to talk about your site?
Tell us what is moving and what is stuck. We reply within one business day.