Palisades.Lodge of Big Pine
Help guests find the lodge.
Make the next step clearer.Local-search setup, destination content and custom development for an Eastern Sierra lodge, including a Mews-connected booking interface.
- Engagement led by
- Alex Jardine
- The work
- SEO, destination content, site copy & booking development
- The property
- Palisades Lodge · Big Pine, California
Business Profile views · May–Oct 2026
Profile interactions · May–Oct 2026
Google reviews · 4.7 stars
Business Profile figures from Google for May to October 2026, with reviews as of October 2, 2026. They measure how guests find and judge the lodge, not bookings or revenue.
Search and content that help travellers find Big Pine.
The lodge needed to be discoverable both by name and through the trips people were planning. The work combined a new Google Business Profile, destination guides, clearer site copy and an ongoing review process.
Establish the local presence
Jardine built the Google Business Profile from the ground up, including business details, categories, imagery and a description. Supporting content connects the lodge to Big Pine, Highway 395 and the Eastern Sierra.
Answer the trip-planning questions
Guides cover the town, road trips and nearby trails. Site copy explains the lodge’s full kitchens, longer stays and access to the region, helping visitors understand where it fits into their plans. Clicks from Google search have grown month over month, with the Big Pine Lakes trail guide bringing in the most visitors.
Make reviews an ongoing habit
The review program covers the request after a stay, the front-of-house ask, follow-up and replies. It gives the property a repeatable way to collect and respond to guest feedback.
Read the destination guides
Published examples of the content work.
Big Pine, California: an introduction to the town and the surrounding area.
Highway 395 road-trip guide: placing the lodge within a longer Eastern Sierra journey.
Big Pine Lakes trail guide: useful context for visitors planning time on the trail.
The review record
From no reviews to 42 at 4.7 stars.
The profile started with no reviews. By October 2, 2026, it had 42 Google reviews at a 4.7-star average, built through the request and reply routine above.
A booking path from the property website into Mews.
Jardine designed and coded a booking widget for the lodge. Guests choose dates and party size before continuing to the property’s Mews booking engine, keeping the first part of the journey together.
Keeping Mews on your own property website? See the Mews website integration service for implementation methods and scope.
Try the booking widget
The September 2026 version, with dates, guests and an optional code.
A valid submission shows the details it would send instead of opening a real booking.
What the work covers
Local search, destination content and custom booking development.
- Search & reputation
- Google Business Profile setup, local-search structure and an ongoing review request and response process.
- Content
- Destination guides, stay-planning content and focused improvements to site copy.
- Custom development
- The Mews-connected date and guest interface, validation and alternative booking actions.
- Evidence boundary
- The widget demonstrates completed development. This case does not claim a measured traffic, booking or revenue increase.
An ongoing hospitality engagement joining local search, useful content and booking development around the guest’s next step.