Jardine Studio
SERVICE / WEB DESIGN / CMS BUILDS / SQUARESPACE

Squarespace websites designed around the business, not the template.

A business should not have to leave Squarespace just to improve the website. The studio designs new Squarespace sites and strengthens existing ones through clearer structure, custom presentation, search-focused content, and practical extensions that preserve the editor the team already knows. Most builds land $2,000 to $8,000 USD.

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A FEW BUSINESSES THE STUDIO HAS WORKED WITH
Palisades Lodge of Big Pine logo
The Black Salt Room logo
BLIZZARDFIRE PROTECTION
Bodie Foundation logo
Night Rose Deathcare logo
B&B Specialty Contractors logo
WHERE IT BREAKS

When Squarespace is already the right foundation.

Squarespace is a strong fit when the team wants to edit the site directly and the platform already supports the content, booking, commerce, and membership work the business needs. In that situation, the better investment is often improving the site on Squarespace rather than replacing a system the team can already run.

  • The team already knows the editor.

    Pages, offers, photography, events, and articles can keep moving without a developer becoming the publishing bottleneck.

  • The platform already covers the operating model.

    Standard service pages, portfolios, small stores, memberships, scheduling, and editorial content can live comfortably inside Squarespace.

  • The real problem is the site, not the CMS.

    Positioning, page structure, copy, visual direction, local SEO, or conversion flow may need work even when the underlying platform is still suitable.

  • The custom requirements are contained.

    Custom CSS, code blocks, embeds, forms, and external tools can extend the experience without turning the whole site into a custom software project.

WHAT IT COSTS

What a stronger Squarespace site needs to do.

A useful Squarespace engagement improves the parts buyers and the internal team actually experience: how the brand comes through, how services and locations are organized, how the site earns search visibility, how visitors reach the next step, and how confidently the team can keep the content current after handoff.

  • Present the business clearly.

    Typography, imagery, layout, and page rhythm should feel connected to the work rather than inherited from a starter layout.

  • Support search with useful structure.

    Service, location, editorial, and supporting pages need clear relationships, descriptive metadata, internal links, and content that answers the buyer's real questions.

  • Move visitors into the right next step.

    Calls, forms, scheduling, shopping, and inquiry paths should match how the business actually sells, books, or follows up.

  • Stay manageable after launch.

    The custom layer should improve the experience while leaving routine publishing and editing inside the tools the team already understands.

HOW WE DO IT

How Jardine improves and extends Squarespace.

The studio starts by confirming what should stay, what needs to change, and whether Squarespace still supports the next stage of the business. Design, content, SEO, and conversion work happen inside the platform first. Custom code or external systems are added only where they solve a specific constraint.

  • Audit the current site before recommending a move.

    The brief identifies whether the constraint is design, content, search, conversion, editing, or a genuine platform limit.

  • Build the visual system inside Fluid Engine.

    Layout, typography, color, spacing, image direction, and reusable section patterns are designed around the brand and assembled inside the editor.

  • Restructure the content for buyers and search.

    Page hierarchy, service coverage, location signals, metadata, internal links, visible FAQs, and schema are planned around the business rather than added as a plug-in checklist.

  • Extend the platform where the work requires it.

    Custom CSS, code blocks, embeds, forms, scheduling, CRM connections, and external tools are used where Squarespace offers a reliable integration path.

  • Hand the site back with a clear editing model.

    The team gets documentation for routine changes, custom areas, integrations, and the parts that should be reviewed before editing.

Should the business stay on Squarespace?

Bring the current URL and the change the business needs. The first call separates a site problem from a genuine platform problem.

Request a Squarespace consultation
WHAT YOU GET

What the business can manage after handoff.

The finished site should give the business a clearer presentation, stronger page structure, a direct conversion path, and an editing model the team understands. Custom work is documented, routine content stays editable, and any external integration has a defined owner instead of becoming an invisible dependency.

  • A presentation shaped around the brand.

    Custom visual direction and reusable layouts built within the platform the team already uses.

  • Content organized for buyers and search.

    Clear services, locations, supporting answers, metadata, internal links, and schema that matches what visitors can see.

  • An editor the team can keep using.

    Routine publishing stays in Squarespace, while custom code and integrations are documented for safe maintenance.

THE ENGAGEMENT

How the work moves.

  1. Phase 1: Current-site and platform-fit audit

    Document what works, what needs to change, what the team edits, and whether the platform still supports the required content and functionality.

  2. Phase 2: Design system and content map

    Visual direction, reusable section patterns, page structure, and content responsibilities are decided before the build begins.

  3. Phase 3: Build on Squarespace Fluid Engine

    The design is assembled in the platform, with custom CSS, code, and embeds added only where they improve a defined requirement.

  4. Phase 4: SEO and integration setup

    Metadata, internal links, visible FAQs, schema, redirects, forms, scheduling, and CRM handoffs are implemented where the scope requires them.

  5. Phase 5: Launch and handoff

    Editor documentation, accessibility and performance checks, integration testing, and a post-launch watch window complete the handoff.

FURTHER READING

Decision references for this engagement.

Official resources that clarify platform limits, migration risk, or launch requirements before a buyer commits.

QUESTIONS

Things worth knowing.

Does the team get editor access after launch?
Yes. Editor access, documentation, and handoff are included. The redesign is built on a stack the team can realistically keep running, with the editing model chosen during the brief.
What if I want to refresh the brand identity at the same time?
That can be included when the site needs it. A redesign can refresh the visual system, such as typography, color, spacing, components, image direction, and logo use. If the work needs deeper positioning, naming, voice, or brand strategy, the brand-identity engagement can run first or alongside the redesign.
Why would I hire the studio for a Squarespace build instead of doing it myself?
The studio is useful when the business needs more than setup: a custom visual system, clearer positioning and page structure, search-focused content, stronger conversion paths, or reliable connections to scheduling, forms, and the current CRM. If the need is narrow, the engagement can stay focused instead of turning into a full rebuild.
Will the team be able to edit the site after the studio hands it off?
Yes. The Squarespace editor is preserved. The studio documents what is custom, what the team can edit routinely, and which areas should be reviewed before a structural change. The team can add pages, update services, swap photography, publish articles, and change pricing without the studio handling every edit.
Does the studio do SEO on Squarespace, or only on custom sites?
Both. Squarespace supports the technical foundations needed for many service, local, hospitality, and editorial sites. The studio improves page structure, metadata, internal links, location signals, visible answers, schema that matches the page, image handling, and content quality without treating a platform move as an SEO requirement.
What if I want a custom Squarespace site but my brand work is not done?
That work can be included. The Squarespace engagement can cover the visual system used on the site, including typography, color, spacing, image direction, components, and logo use. When the business also needs deeper positioning, naming, or voice work, the Brand Identity engagement can run before or alongside the build.
What if Squarespace is the wrong platform for what I need?
The studio identifies that during the brief. Squarespace can support many booking, membership, commerce, and integration needs, so those requirements do not automatically justify a migration. A different platform becomes the better choice when the project needs a bespoke content model, a complex backend, source-code ownership, or an integration path Squarespace cannot support reliably.
How much does a custom Squarespace build cost?
Most Squarespace builds land $2,000 to $8,000 USD. The shape that drives the number is the page count, the number of custom blocks needed, and whether the build is a new site or a redesign of an existing Squarespace site.
ALSO HERE

Related work across the studio.

A stronger Squarespace site, without an unnecessary migration.

Send the current Squarespace URL and what the business needs next. The first call sizes the right improvement and confirms whether the platform still fits.

Request a Squarespace consultation