Specs stuck in a PDF
Buyers download a heavy catalogue to find one table, then email your team to confirm what the page could have shown them.
Manufacturing websites that turn your catalogue into pages buyers can use.
We design and build catalogue websites for small and midsize manufacturers. Buyers find the right product family, compare the specs on the page and ask for the exact file they need, with the product already filled in.
Where catalogue websites lose buyers
Most manufacturing sites were built around the print catalogue. Buyers can see that you make the product, but not whether it fits their project.
Codes only you know
Product codes make sense inside the business. Buyers start with the job in front of them and need a way in from there.
Requests with no context
A general contact form drops the product the buyer was looking at, so every reply starts with a question.
Lambert: from a 46 MB PDF to a 13-page website
Lambert Architectural Lighting, a Rhode Island manufacturer, sells to architects, lighting designers and specifiers. We rebuilt their site so buyers choose a product family by what they're lighting, compare configurations on the page and request files with the product attached.
Each of the five product families now has its own page, with all seven configurations and their specs in a table beside the product. All fourteen category names Lambert's regular buyers knew carried over, so returning specifiers still find their way around.
Choosing the IES file for the LR-40 opens Lambert's request form with the product and file already written in. Strategy through launch took three to four weeks.
What your new site will do for buyers
A good catalogue site takes a buyer from the problem they're solving to the exact product and file, without a phone call in between.
Find the family
We organize the range around the jobs your buyers are doing, and keep the product names your regulars already search for.
Compare on the page
Dimensions, options and ratings sit next to the product in tables that read well on a phone. Your PDFs stay available for anyone who wants them.
Ask with the product attached
When a buyer requests a file or a quote, the product they were viewing comes with the message, so your team can answer straight away.
What we build with you
Alex works directly on the structure, design and build. Your team supplies and approves the technical details, and we turn them into pages that stay easy to keep up to date.
- A product structure that maps families, configurations, specs and documents before any page is designed.
- Reusable product templates, so adding a product means adding an entry rather than designing a new page.
- Your existing product URLs and category names kept wherever they still work, with redirects for the rest, to protect the search traffic you already have.
- Spec tables and clearly labelled document links built from your approved data.
- Launch testing on phones, keyboards and every link, plus a short guide to updating products and files.
Two ways to start, and what drives the price
Price depends on how many products and templates you need and whether the site connects to other systems. The cost calculator gives you a planning range, and your written quote confirms the final price.
Catalogue rebuild
New structure, product templates and spec pages built from the product data you already have. Lambert is this kind of project.
Get a planning rangeConnected catalogue
For a site that pulls from a product database, shows account pricing or sends requests into your CRM. We map the systems first, then quote the connection.
Talk it throughIs this a good fit?
We work best with established manufacturers in Canada and the US whose owner or small marketing team wants to work directly with the people designing and building the site.
A good fit
You have an established product range, approved specs and a website that no longer does it justice.
Not the right fit
You need a full online store with live inventory, or a large enterprise rollout with a long procurement process.
Questions manufacturers ask
Quick answers on updates, documents, system connections and cost.
Can our team update product information?
Yes. We set up the update process around whoever will maintain the site. That might be a simple editor, or a single product file that builds every page, which is how Lambert's site works.
Can the website connect to our product or sales systems?
Yes, as its own piece of work. We look at where your data lives, what access we'll have and what each system allows, then quote the connection.
Should our specs stay in PDFs?
Keep the PDFs if your buyers use them. The key details should also live on the product page, where buyers can compare them on any screen, with clear links to the files. You approve every spec before launch.
What does a manufacturing website cost?
It depends on the number of products and templates, the state of your product data and any system connections. The cost calculator gives a planning range. Send us one product family and we'll quote from there.
Start with one product line
Send your current site and one product family. We'll look at how buyers move through it today and tell you how we'd approach the rebuild.
Talk about your catalogue
For established manufacturers in Canada and the US. Tell us about your range and what buyers ask your team most.
Start a project inquiryCustom web development
Our wider development work, including connections to product and sales systems.
Custom web developmentWebsite redesign
How a redesign keeps the content and links that already work while everything else improves.
Website redesign